Polymeros Chrysochou
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Polymeros Chrysochou Institut for Virksomhedsledelse Fuglesangs Allé 4
Bygning 2628, lokale M207
8210 Aarhus V
Danmark
Forskning
I am doing research in marketing communications and branding, and my interests are primarily centred on the domain of food consumption, food packaging, and technology adoption. My recent research examines sustainable practices within food consumption, with a particular emphasis on investigating the viability and implications of food packaging reuse for fostering environmentally conscious consumer choices.
Uddannelse
I have instructed courses at various academic levels, including Strategic Brand Management, Marketing Management, Consumer Behavior, and International Marketing. At the PhD level, I am facilitating a course focusing on Experimental Design. Moreover, I have conducted executive courses covering research methods and Structural Equation Modeling (SEM). Over the years, I have amassed extensive experience in supervising PhD students and guiding thesis projects across different academic levels.
Samarbejder
I have instructed courses at various academic levels, including Strategic Brand Management, Marketing Management, Consumer Behavior, and International Marketing. At the PhD level, I am facilitating a course focusing on Experimental Design. Moreover, I have conducted executive courses covering research methods and Structural Equation Modeling (SEM). Over the years, I have amassed extensive experience in supervising PhD students and guiding thesis projects across different academic levels.