Polymeros Chrysochou

Title

Professor, Professor

Primary affiliation

Polymeros Chrysochou CV

Areas of expertise

  • Branding
  • Marketing communications
  • Package design
  • Food marketing

Contact information

Telephone number
Email address

Research

I am doing resaerch in marketing communications and branding, and my interests are primarily centered on the domain of food consumption, food packaging, and technology adoption. My research revolves around the examination of sustainable practices within food consumption, with a particular emphasis on investigating the viability and implications of food packaging reuse for fostering environmentally conscious consumer choices.

Selected publications

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